These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.



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When confronted with several options, most customers have difficulty making a clear decision. They often react by procrastinating - and never making a decision. When this happens, you lose a sale you already had.

You Service Repair Manual AutoPdf can track when in time you made your original decision that led to the view or belief that is limiting. Most often the original decision arises from disappointment, or what you did not get. An example is a decision to be cautious about relationships, and protect yourself in case of rejection. This belief brings about what you fear, though perhaps based originally on adaptive protection from physical or emotional abandonment. Problems are not written into your genes, though an assumption such as victimhood can be a powerfully organizing storyline, even an aspect of identity.

SEO or Search Engine Optimization is pitched as the end of all end alls. But it is not that easy. Here's an analogy: I used to manage a bar that had live music. One Wednesday night we booked a local band that mostly played Grateful Dead covers. Being an off night, we did not charge a cover to get in. We were packed out, by far the busiest Wednesday night we ever had. But we were not making any money, in fact we lost money that night. We were full of Dead head tree huggers drinking water and eating free bar snacks. So remember Just because you're busy it doesn't mean you're making Technical pdf manual any money.

Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return on your advertising expense.

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